SERVICES
Full-service creative direction and styling for fashion, beauty and lifestyle brands.
CREATIVE DIRECTION &
CAMPAIGN CONCEPTING
I develop the overarching visual identity for campaigns, ensuring every element aligns with your brand story. From initial concept through to final imagery, each project is approached with clarity, intention, and a strong editorial perspective.
This Includes:
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Concept development & moodboards
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Visual storytelling & art direction
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Campaign narrative & aesthetic alignment
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Collaboration with photographers & creatives
STYLING & VISUAL STORYTELLING
I curate wardrobe, props, and environments to bring the creative vision to life. Each styling decision is considered in relation to the brief, ensuring the textures, silhouettes, colour palette, and setting work cohesively to strengthen the narrative. Whether sourcing garments, designing sets, or scouting locations, every detail is selected with intention to create imagery that feels refined and immersive.
This Includes:
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Wardrobe sourcing & curation
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Set design & prop styling
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Product & still life styling
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Editorial composition
PRODUCTION & SHOOT PLANNING
From initial planning to on-set execution, I oversee the logistical and creative framework of each project. This includes coordinating talent, securing locations or studios, sourcing wardrobe, and building detailed shoot schedules to ensure a seamless production process. On the day, I lead with clarity and direction, guiding talent, collaborating with photographers, and ensuring the final imagery aligns precisely with the original vision.
This Includes:
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Location sourcing
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Talent coordination
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Scheduling & shoot management
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On-set creative oversight
